We developed this resource to give you a clear, calm overview of how our partnership model works at Kong Casino informations légales. If you operate a website, social channel, or review platform in Belgium, this is the starting point for understanding the structure, the legal framework, and the procedures involved in joining our network.
Understanding the Casino Affiliate Program
An affiliate program is a commercial agreement between our platform and an external publisher. You promote Kong Casino through specific tracking links, and we pay you a share when your referred visitors take a defined action. It is a performance-based relationship rather than a fixed-fee advertising buy.
The central system relies on honest reporting. Every affiliate gets a unique identifier embedded in a URL. When a player clicks that link, a cookie is placed on their device. If that player later registers and deposits, our system attributes the activity to your account accurately.
We see this as a long-term collaboration. Our interest lies in attracting players who really appreciate the platform, while your interest lies in recommending a product you can trust. The model works only when both sides respect the rules and the local regulatory environment.
Data Privacy and the Affiliate Partnership
The General Data Protection Regulation covers everything we carry out with our Belgian partners. As an affiliate, you function as a distinct data controller for the information you gather on your own platform. We act as a controller for the player data we process once a user registers on Kong Casino.
We do not share personally identifiable player data with affiliates. Your dashboard presents anonymized statistics—you view that a player joined and made a deposit on a certain date, but you do not get their name, email, or payment details. This division upholds player privacy and conforms to the GDPR guideline of data minimization.
You must have your own clear privacy policy on your platform that explains how you handle cookies, tracking, and any personal data you collect. It should also mention that your site includes affiliate links pointing to third-party gambling services. Belgian supervisory authorities expect this transparency from all commercial websites.
Commission Terms and Payout Timeline
Our revenue-sharing model is designed to be predictable even in a heavily regulated market. We determine commissions on the first of each month for the prior calendar month. Account summaries become available in your dashboard right away after calculation, so you never wait for manual reports.
Payments are settled within 15 days of statement generation. We provide bank transfers to Belgian IBAN bank accounts as the default method. The minimum withdrawal limit is set at €100, and if your accumulated balance falls below that figure, we roll it ahead to the next payment cycle on its own.
Our commission rate is tiered based on the number of new depositing players referred each month. As your referred customer base grows, your payout rate increases across defined tiers. This structure incentivizes steady, high-quality referrals rather than random peaks in low-intent traffic.
- Commissions are determined on net gaming revenue after pay-outs, bonuses, and reversals are taken out.
- Transaction currency is euros, with no currency charges applied for Belgian bank accounts.
- A minimum threshold of €100 in verified commissions is needed before a transfer is released each cycle.
What We Require from Our Belgian Partners
We are selective about who promotes Kong Casino. Our preferred partner understands the Belgian gambling landscape and operates a platform that engages adults who are currently looking for online casino entertainment. We reject partners who depend on aggressive pop-up advertising or deceptive pre-sell pages.
We ask you to keep your content accurate and up to date. If we modify a bonus structure or discontinue a game category, your reviews and landing pages should reflect that within a reasonable timeframe. Stale offers create confusion and can result in compliance complaints from the Gaming Commission.
Regular communication matters to us. We appoint an affiliate manager to every sanctioned Belgian partner. This person can address questions about promotional restrictions, give performance feedback, and notify you to upcoming campaigns. You are never unsure whether a piece of content will be approved.
Promotional Methods We Allow
Content-based promotion works best and complies with Belgian rules. Blog reviews, comparison guides, and objective game walkthroughs are all recommended. These formats allow you to offer factual information while seamlessly integrating your affiliate links in a way that adds value for readers.
Social media promotion is authorized provided your channel targets an mature audience. Paid social ads require additional examination, as platforms like Facebook enforce their own gambling ad restrictions. We advise consulting our compliance team before launching any paid campaign on Belgian audiences.
Prohibited Activities and Grounds for Termination
Spam email promotion is severely forbidden, as is any effort to hijack traffic through domain squatting, typosquatting, or malware-adjacent dissemination. Breaches of these policies culminate in immediate account closure and forfeiture of unpaid commissions. Belgian anti-spam legislation is notably stringent.
Brand bidding on “Kong Casino” or close misspellings in search engine advertising is not authorized without prior written consent. We uphold this to preserve organic brand traffic and to sustain a fair environment for all approved affiliates who invest in quality content.
- No unsolicited email campaigns targeting Belgian residents under any circumstance.
- No use of our brand name or deliberate misspellings in paid search campaigns without written permission.
- No cloaking, doorway pages, or other techniques intended to show different content to search engines than to human visitors.
Compliance Requirements for Belgian Affiliates
Acting as an affiliate in Belgium entails you must adhere to several layers of legislation. The Belgian Gaming Act lays the groundwork, but additional rules from the Gaming Commission, advertising standards, and consumer protection laws also are relevant. We ask every partner to understand these before promoting Kong Casino.
You must clearly disclose your commercial relationship on every page or post that features affiliate links. Belgian consumer law requires that advertising be identifiable as such. A simple statement like “We earn a commission when you register through our links” placed near the content fulfills this obligation in most cases.
You are also prohibited from targeting individuals under 21. All your content must be designed for an adult audience, and you should take reasonable steps to avoid attracting minors. We offer age-gate prompts in our own journey, but your promotional context must also reflect this restriction.
Rules for Promotional Material
Belgian regulations forbid misleading claims about winning probabilities or implying that gambling solves financial problems. Your copy must not promise guaranteed wins, risk-free betting, or portray gambling as an employment alternative. All bonus terms must be displayed with the key conditions visible and not concealed in fine print.
You also cannot use images of minors, celebrities who appear to be under 25, or any visual elements that minimize excessive play. We provide a compliance-reviewed media kit, but any self-created content you use must still meet the same high standards we maintain in our own marketing.
Messages on Responsible Gambling
Every affiliate page that advertises Kong Casino must include a visible reference to responsible gaming resources. In Belgium, this typically means linking to the official “Stop op tijd” campaign or the Gaming Commission’s self-exclusion information. We ask you to put this within a dedicated section, not tucked away in a footer.
We also expect you to avoid terms like “safe bet” or “no risk.” Gambling inherently involves risk, and Belgian law stipulates that this be clear. The tone you use should be factual, not euphoric, and your audience must be reminded that help is available if their play becomes problematic.
How to Enroll in Our Affiliate Program
The application process is simple but thorough. We review every prospective partner against our compliance standards before approval. This blocks unauthorized or inappropriate promotion of Kong Casino in the Belgian market and safeguards both your reputation and ours.
We start with a short online application form available from our legal and affiliates page. You will provide details about your platform, your typical audience demographics, and the promotional methods you plan to use. Be precise here, because incomplete applications take longer to process.
After submission, our affiliate team checks the application, usually within five working days. We verify your website or channel for existing content, age-appropriate presentation, and alignment with Belgian compliance rules. If everything satisfies our standards, we provide your unique affiliate account credentials by email.
- Fill out the online application form with accurate platform details and traffic source information.
- Expect our compliance review, which typically takes up to five working days for Belgian applicants.
- Get your unique affiliate ID, establish your dashboard, and commence using approved tracking links in your content.
How the Kong Casino Program Works in Belgium
Belgium operates a stringent licensing regime supervised by the Gaming Commission. Any partnership we maintain must comply fully with these national rules. This indicates our affiliate program is built on compliance-first principles, with defined restrictions on marketing language, bonus advertising, and responsible gaming messaging.
When you join, you get admission to a dedicated dashboard. From there, you can create tracking links, monitor clicks, registrations, and depositing player counts. We provide standardized creative materials that have already passed our internal compliance review, so you do not need to guess what is acceptable under Belgian law.
We provide commissions based on a revenue share model. Each month, your account reflects a percentage of the net revenue generated by the players you recommended. We do not offer cost-per-acquisition arrangements, as our focus is on sustainable player value and long-term alignment of interests.
Revenue-Sharing Structure
Our standard revenue share is computed on net gaming revenue from your referred players. This figure factors in player winnings, chargebacks, and applicable gaming taxes. We consider this transparent calculation method enables it easier for you to forecast your earnings realistically over time.
There is no negative carryover in our default agreement. If your referred players have a winning month, your balance simply resets to zero at the start of the following month. We added this feature so that a single big win does not weigh down your future commissions indefinitely.
Tracking and Tracking Window
We use a 30-day cookie window. If a potential player clicks your link and registers within that period, the referral attributes to your account. We also use a last-click attribution model, which means the most recent affiliate link clicked before registration obtains credit for the referral.
Our tracking system is verified regularly to ensure accuracy. We log every click, impression, and registration event. In your dashboard, you can observe a near real-time feed of activity, which enables you to adjust your content strategy quickly based on what is actually yielding results for your Belgian audience.
Maintaining a Enduring Partnership
A viable affiliate relationship depends on mutual respect and consistent visibility. We motivate partners to post regular, timely content rather than allowing links remain on stale pages. Fresh material not only helps your search rankings but also indicates to us that you remain actively involved with the program.
We examine all active affiliate accounts periodically. If your account generates no clicks for six consecutive months, we may pause your links and ask for a check-in. This is not retaliatory; we simply wish to know whether you need updated creative assets or if your promotional focus has moved elsewhere.
The Belgian market develops with regulatory updates, new game releases, and evolving player preferences. We share relevant news with our affiliate network through a monthly bulletin. Staying informed helps you adjust your content strategy and remain compliant as rules around advertising and player protection develop.
Should you choose to leave the program, you can terminate your account with 30 days’ notice. Commissions earned up to the closure date are settled in the next regular payment cycle, given they meet the minimum threshold. We believe a clean, professional exit process is as crucial as a smooth onboarding experience.
Assets Accessible for Accepted Affiliates
Upon approval, you receive our private affiliate resource library. This includes banners, text links, game screenshots, and regulation-compliant copy snippets in Dutch and French. We allocate resources to these materials so you devote less time creating assets and more time interacting with your audience.
We also provide monthly performance insights that go beyond raw numbers. You get data on which game categories your referred players choose, average deposit values, and retention trends. This intelligence assists you tailor your content to what actually connects with Belgian players you introduce to Kong Casino.
Our team preserves an open line through a dedicated email address and periodic webinars. These sessions cover practical topics like seasonal campaign planning, adapting to Belgian regulatory updates, and optimizing your content layout for higher click-through rates without using aggressive tactics.
- Authorized media kit with banners and text links prepared for Dutch and French language audiences.
- Monthly webinars covering compliance updates, seasonal promotions, and performance optimization tips.
- Dedicated affiliate manager assigned to answer questions and pre-review your promotional materials.
We designed the entire program so that a diligent Belgian partner can operate confidently within the legal framework while building a revenue stream that compensates genuine influence. The documentation you need is present from the moment your account activates, and we continuously improve our resources based on partner feedback.